Which sports retail giant first introduced the 3D foot-scanning technology that creates personalized shoe recommendations based on biomechanics and foot measurements?

The sports retail industry has witnessed significant technological innovations in recent years, revolutionizing how athletes and consumers interact with products. From virtual try-ons to smart equipment, these innovations have redefined the shopping experience. Test your knowledge about one of the most impactful retail innovations that changed how consumers shop for athletic footwear.

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Nike with their Nike Fit technology
Adidas with their Adidas FootScan program
Under Armour with their UA Shape technology
New Balance with their NB Perfect Fit system