Which celebrity entrepreneur famously said "I didn't find the right makeup, so I made it" as the core brand positioning statement for their billion-dollar cosmetics empire?

In today's market, celebrities have become powerful brand entities themselves, often leveraging their personal brand for product endorsements and business ventures. This trivia tests your knowledge about how famous people have positioned themselves in the consumer products space through strategic brand positioning that transformed their fame into successful business empires.

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Rihanna (Fenty Beauty)
Kylie Jenner (Kylie Cosmetics)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)