Which traditional symbol was controversially incorporated into Maori Treasures' brand identity, leading to a rebranding after cultural appropriation concerns?

Traditional cultural symbols often play a significant role in brand identity for products celebrating heritage and cultural traditions. These symbols can transform ordinary products into powerful cultural ambassadors. Many successful brands in the cultural traditions space have leveraged iconic symbols to create instant recognition and emotional connections with consumers. Test your knowledge about how these symbols have been integrated into famous brand identities around the world.

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The Ta Moko facial tattoo design
The Koru spiral symbol
The Tiki figure
The Hei Tiki pendant