Which technology innovation first allowed major sports retailers to offer mass customization of athletic footwear directly to consumers in-store?

The sports retail landscape has been transformed by technology in recent years. From advanced performance tracking to innovative shopping experiences, tech has changed how athletes purchase gear and how brands connect with consumers. This poll tests your knowledge of a major technological turning point that revolutionized the sports retail industry and created new opportunities for personalized customer experiences.

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3D foot scanning technology
Nike's NIKE BY YOU (formerly NIKEiD) in-store design stations
Adidas' Speedfactory automated manufacturing
Augmented reality fitting rooms