Which company introduced the first modern customer loyalty program in 1981 that became the model for contemporary reward systems?

Customer loyalty programs have become a cornerstone of modern retail strategy, but they have a fascinating history dating back further than many realize. This trivia question explores the origins of formalized customer loyalty programs that revolutionized how businesses built long-term customer relationships. Test your knowledge about this significant development in retail history that transformed how companies approached customer retention.

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American Airlines with AAdvantage
S&H Green Stamps
Coca-Cola with MyCokeRewards
Sears with the Discover Card