Which innovative product endorsement strategy helped save the Broadway musical 'Cats' from closing in the 1980s and led to a marketing revolution in theater promotion?

The performing arts industry has seen some remarkable product endorsements and marketing campaigns that have revolutionized how theatrical productions are promoted. From innovative merchandise to groundbreaking partnerships, Broadway shows and other performing arts productions have developed unique strategies to attract audiences. Test your knowledge about one of the most successful product endorsements in Broadway history that transformed a struggling show into a cultural phenomenon.

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The introduction of the iconic yellow 'Cats eyes' logo on merchandise, which became the first Broadway show to earn more from branded products than ticket sales
A partnership with Fancy Feast cat food where ticket stubs could be redeemed for free products, bringing in pet owners as a new audience segment
The 'Memory' perfume line created by Elizabeth Taylor, which was advertised during commercial breaks on national television
The first-ever Broadway show subscription box containing costume pieces and character-themed products delivered monthly to fans