Which retail company partnered with World Wildlife Fund (WWF) in 1997, pioneering the first cause-related marketing campaign that has raised over $100 million for conservation efforts?

Test your knowledge about one of the most significant retail partnerships in wildlife conservation history! Many companies partner with conservation organizations, but some collaborations have truly changed the game in protecting endangered species and their habitats. This particular partnership revolutionized how retail companies approach wildlife conservation funding and consumer awareness.

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Coca-Cola
HSBC Bank
The Body Shop
IKEA