Which renowned architecture firm underwent a controversial rebranding in 2015, replacing their 25-year-old angular black logo with a simplified red wordmark, prompting significant industry discussion about architecture firm branding?

Corporate logos are vital visual identities for architecture firms, reflecting design philosophy, brand values, and market positioning. Throughout history, major architecture practices have evolved their logos to adapt to changing design trends, digital requirements, and brand strategies. This poll tests your knowledge of significant logo transformations in the architectural industry that reflected broader shifts in corporate identity.

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Foster + Partners
Gensler
Zaha Hadid Architects
SOM (Skidmore, Owings & Merrill)