Which famous tagline was originally created as a temporary campaign but became so successful it transformed the entire brand identity and is now estimated to have contributed over $4.7 billion to the company's market value?

Behind every iconic brand lies a powerful tagline that has shaped consumer perception and driven market value. These short phrases have become ingrained in our collective consciousness and represent billions in brand equity. This trivia tests your knowledge about the origins and impact of some of the most financially successful taglines in business history. Can you identify which famous slogan transformed from a risky marketing experiment into a cornerstone of brand identity?

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Nike's "Just Do It" (1988) - created during an agency pitch meeting when Dan Wieden was inspired by the last words of convicted murderer Gary Gilmore
Apple's "Think Different" (1997) - developed as a direct response to IBM's "Think" slogan to position Apple as the rebel in the computing industry
McDonald's "I'm Lovin' It" (2003) - initially conceived as a Justin Timberlake jingle before becoming the company's first global marketing campaign
MasterCard's "Priceless" (1997) - originally intended as a single commercial concept before research showed its profound emotional impact on consumers