Which famous military recruitment slogan, first used in 1917, was so effective it was revived for both World Wars and had over 5 million posters printed during WWI alone?

Throughout military history, governments and armed forces have leveraged branding and marketing techniques to boost recruitment, morale, and public support. From iconic slogans to powerful visual storytelling, military marketing has shaped how conflicts are perceived and remembered. This poll tests your knowledge of one of the most successful military recruitment campaigns in modern history, which transformed not just enlistment numbers but became embedded in national identity.

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• "I Want YOU for U.S. Army" (Uncle Sam pointing)
• "Be All You Can Be" (U.S. Army)
• "Your Country Needs YOU" (Lord Kitchener UK poster)
• "Join the Fight for Freedom" (Liberty Bond campaign)

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