Which architectural firm's marketing campaign was the first to win a Cannes Lions award for creative excellence, breaking barriers for professional services marketing in 2018?

In the competitive world of architecture, marketing campaigns can dramatically influence a firm's visibility and client acquisition. One revolutionary campaign transformed how architectural services are promoted and perceived by potential clients. This poll tests your knowledge of landmark marketing strategies that disrupted the architectural industry and changed how firms communicate their value proposition.

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Bjarke Ingels Group (BIG) with their 'Yes is More' transmedia manifesto campaign
Foster + Partners with their 'Architecture of Optimism' global sustainability initiative
Zaha Hadid Architects with their 'Beyond Boundaries' interactive digital experience
Gensler with their 'Design for the Human Experience' cross-platform storytelling series