Which major film studio pioneered the concept of 'pop-up retail experiences' that transform into fully themed retail environments synchronized with major film releases?

The film industry has always found creative ways to generate revenue beyond the box office. In recent years, major studios have embraced innovative retail concepts to enhance the movie-going experience and create additional touchpoints with fans. This poll tests your knowledge about a significant retail innovation that transformed how movie merchandise is marketed and sold to consumers.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Disney, with their 'Disney Dream Store' concept first launched alongside Frozen in 2013
Universal Studios, with their 'Universe of Goods' initiative first implemented for Jurassic World in 2015
Warner Bros, with their 'Wizarding Wonders' shops that debuted with Fantastic Beasts in 2016
Paramount Pictures, with their 'Paramount Presence' retail experience launched with Mission Impossible in 2018