Which renowned telescope manufacturer underwent a major rebranding in 2016, changing its century-old logo and shifting marketing focus from 'professional-grade' to 'accessible astronomy for all'?

In the competitive world of astronomy equipment and observatories, brand identity can make or break a company's connection with amateur and professional stargazers. One famous telescope manufacturer underwent a controversial rebranding that initially alienated longtime customers but eventually led to expanded market reach. Test your knowledge of astronomy industry brand strategies with this challenging question!

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Celestron
Meade Instruments
Orion Telescopes & Binoculars
Sky-Watcher