Which natural products retailer first introduced the 'bring your own container' bulk shopping model that has now been adopted by numerous eco-conscious stores worldwide?

The natural products industry has been at the forefront of retail innovation, particularly when it comes to sustainable packaging and environmentally conscious retail strategies. Major natural product retailers have pioneered approaches that have since been adopted by mainstream stores. Test your knowledge about a groundbreaking retail strategy that changed how consumers interact with bulk goods while reducing packaging waste.

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Whole Foods Market
The Body Shop
Bea Johnson's Zero Waste Market
Community Foods Market (now known as Rainbow Grocery Cooperative)