Which gaming platform first introduced an immersive 3D virtual mall where players could browse, try on, and purchase digital items using their avatars in real-time with friends?

In the gaming industry, innovative retail experiences within virtual worlds have transformed how players discover and purchase digital goods. From cosmetic items to expansion packs, game companies continuously experiment with new e-commerce strategies to enhance player engagement and maximize revenue. This trivia question tests your knowledge about a groundbreaking retail innovation that changed how gamers interact with in-game purchases.

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Second Life (2006)
World of Warcraft's Auction House (2004)
PlayStation Home (2008)
Fortnite's Item Shop (2017)