Which scientific product launch failure in the 1990s resulted in nearly $1 billion in losses when its genetic sequencing technology couldn't deliver on promised accuracy rates?

Product launches in the scientific industry can make or break companies. When scientific equipment, reagents, or software hit the market, they need to perform exactly as advertised - especially when researchers' work depends on their reliability. This poll examines one of the most notorious product launch failures in scientific history that cost a company dearly and damaged trust within the scientific community.

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Affymetrix's GeneChip Human Genome Array
Celera Genomics' Shotgun Sequencing Platform
Venter Institute's Synthetic Cell Kit
Applied Biosystems' Prism 3700 DNA Analyzer