Which visual merchandising technique revolutionized astronomy equipment retail in the 2010s by allowing customers to 'experience the cosmos' before purchasing?

In the competitive telescope and astronomy equipment market, one company revolutionized their retail strategy with an innovative visual merchandising approach that dramatically increased customer engagement and sales. This technique has since been widely adopted across the astronomy retail sector. Test your knowledge of this industry-changing retail innovation!

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Dark Sky Simulation Rooms - enclosed spaces that recreate night sky viewing conditions with actual products
Virtual Reality Telescope Testing - using VR headsets to simulate telescope viewing experiences
Ceiling Projection Displays - overhead projections of telescope capabilities in normal lighting
Holographic Planet Tours - 3D holographic displays of planetary surfaces beside telescopes