Which major retailer pioneered the concept of 'premium gift box mooncakes' that transformed traditional mooncakes into luxury status symbols in the 1980s?

Traditional festivals drive significant retail opportunities worldwide, with cultural products becoming seasonal retail sensations. The Mooncake Festival (Mid-Autumn Festival) represents one of Asia's most profitable cultural retail events, with mooncake sales generating billions in revenue. Test your knowledge about this fascinating intersection of cultural tradition and modern retail strategy!

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