Which FDA policy change revolutionized pharmaceutical product marketing by allowing direct-to-consumer (DTC) advertising of prescription medications on television?

In the world of medical product marketing, certain innovations fundamentally changed how healthcare solutions are presented to practitioners and patients. Some marketing approaches have had dramatic effects on adoption rates, patient outcomes, and even regulatory frameworks. This trivia question focuses on a significant turning point in pharmaceutical marketing history that continues to influence the industry today.

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The 1997 guidance that removed the requirement for full disclosure of risks in broadcast advertisements
The 2003 HIPAA Privacy Rule that allowed targeted marketing based on patient medical histories
The 1984 Hatch-Waxman Act that established guidelines for generic drug marketing
The 2007 FDA Amendments Act that required online marketing to match print disclosure standards