Which pioneering digital marketing technique did Patagonia use in 2011 that paradoxically boosted sales of their outdoor gear while promoting environmental conservation?

The natural products industry has embraced innovative digital marketing strategies to promote eco-friendly and sustainable goods. Companies are increasingly using creative approaches to highlight their commitment to environmental preservation while building customer loyalty. Test your knowledge about how natural brands are leveraging digital marketing to connect with environmentally-conscious consumers and promote products derived from the natural world.

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The 'Don't Buy This Jacket' campaign, which urged consumers to consider environmental impact before purchasing
The 'Virtual Forest' app that planted a real tree for every digital tree grown by users
The 'Wild Origins' interactive map showing exactly where each material in their products was sourced
The 'Nature's Guardians' program that donated 50% of online sales to conservation efforts during Earth Month