Which retail strategy did Oxford University Press implement in 2019 that revolutionized their dictionary sales model and linguistic product distribution?

The publishing and retail landscape for language reference materials has undergone dramatic shifts in the digital age. Once-dominant physical dictionaries and language learning materials have adapted to new market realities through innovative retail strategies. Test your knowledge about how major language resource publishers have navigated the transition from print to digital while maintaining their brand identity and market relevance.

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Subscription-based access to their complete linguistic database with tiered pricing for different user categories (students, professionals, institutions)
Partnership with Apple to pre-install Oxford dictionaries on all iOS devices with a revenue-sharing model based on user engagement
Network of branded Oxford Language Centers in major cities offering personalized language consultation and exclusive print editions
Acquisition of language learning app Babbel to integrate their lexicographic content into interactive learning experiences