Which traditional cultural celebration generated the highest retail sales growth for specialty products in North America during 2022, outpacing standard holiday shopping seasons?

In today's global marketplace, cultural traditions have become powerful marketing tools for retailers seeking authentic connections with consumers. From heritage-inspired product lines to marketing campaigns centered around cultural celebrations, brands are increasingly incorporating traditional elements into their strategies. This poll tests your knowledge about a significant retail trend at the intersection of cultural heritage and modern commerce.

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Lunar New Year celebrations with specialty products seeing a 78% year-over-year increase
Diwali festivals with specialty products seeing a 62% year-over-year increase
Día de los Muertos celebrations with specialty products seeing a 54% year-over-year increase
Ramadan observances with specialty products seeing a 47% year-over-year increase