Which presidential campaign was the first to use television advertising, fundamentally changing political marketing?

Throughout history, political campaigns have leveraged innovative advertising techniques to sway public opinion. From the earliest days of mass media to today's digital landscape, campaign advertising has evolved dramatically and often set trends that commercial advertisers later adopted. This trivia question explores a groundbreaking moment in political advertising history that forever changed how candidates communicate with voters.

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Dwight D. Eisenhower's 1952 campaign, featuring the famous 'I Like Ike' animated spots
Franklin D. Roosevelt's 1944 campaign, showcasing his fireside chats and wartime leadership
Harry S. Truman's 1948 campaign, highlighting his 'whistle-stop' tour across America
John F. Kennedy's 1960 campaign, emphasizing his youth and vigor compared to Nixon