Which major retail brand created the 'Festival of Lights' advertising campaign that revolutionized holiday marketing by incorporating Diwali traditions and is credited with mainstreaming this cultural celebration in Western retail?

Traditional cultural celebrations and rituals have inspired some of the most memorable advertising campaigns throughout retail history. These campaigns not only boost sales during cultural festivals but also help preserve and celebrate diverse heritage. This poll tests your knowledge about how major brands have incorporated cultural traditions into their marketing strategies, creating iconic campaigns that resonate across generations.

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Pottery Barn with their 2015 Diwali collection that featured traditional rangoli patterns and diyas
Target's 2017 'Light the Way' campaign which included traditional Indian clothing and decor
Ikea's 2013 'Festival of Lights' campaign which featured specialized home decor and lighting arrangements
Macy's 2019 'Illuminate' campaign which showcased traditional South Asian celebrations across their stores