Which Broadway show first pioneered the 'digital lottery' marketing strategy that offered deeply discounted tickets through online drawings, now a standard practice across major productions?

The performing arts world has seen many innovative marketing campaigns over the years, but some stand out for their revolutionary impact on ticket sales and audience engagement. This poll tests your knowledge of a groundbreaking digital marketing strategy that transformed how Broadway shows reach their audiences. Do you know which campaign changed the game?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton (2015)
Wicked (2003)
The Book of Mormon (2011)
The Lion King (1997)