Which film is credited with establishing modern product placement as a major revenue source for Hollywood by featuring a prominent candy brand that saw a 65% sales increase after its strategic on-screen appearance?

Product placement has become a sophisticated marketing strategy in the entertainment industry, blending brands seamlessly into storylines. From subtle background appearances to plot-integrated promotions, this practice has transformed how companies position their products while helping finance productions. This poll tests your knowledge of how brand positioning strategies have evolved in the film and television industry over the decades.

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E.T. the Extra-Terrestrial (1982) with Reese's Pieces
Cast Away (2000) with FedEx and Wilson
The Wizard (1989) with Nintendo products
Back to the Future (1985) with Pepsi and Nike