Which sports company launched the first retail innovation lab that uses athlete biometric data and AI to custom-design performance footwear on-site within one hour?

Test your knowledge about cutting-edge innovation labs in the sports retail industry! These tech-forward centers are transforming how athletic products are designed, tested, and brought to market. Major sports brands are investing millions in these facilities to stay competitive and meet evolving consumer demands. How well do you know the pioneering facilities where tomorrow's sports gear is being developed today?

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• Nike with their Advanced Product Creation Center (APCC)
• Adidas with their Speedfactory Lab Experience
• Under Armour with their UA Lighthouse
• New Balance with their Advanced Concepts Studio

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