Which renowned architectural firm underwent a major rebranding in 2015, changing its name from SOM to 'Skidmore, Owings & Merrill' to emphasize its heritage and founding partners?

Architecture firms are increasingly recognizing the power of branding in today's competitive market. Strong architectural branding goes beyond logos to encompass design philosophy, client experience, and project recognition. This poll tests your knowledge about a significant architectural branding transformation that changed the industry landscape and influenced how architectural services are marketed and perceived.

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SOM never actually rebranded - they've always primarily used 'Skidmore, Owings & Merrill' in their formal branding
Foster + Partners, previously known simply as 'Foster Associates'
Gensler, which changed from 'M. Arthur Gensler Jr. & Associates'
HOK, which expanded from 'Hellmuth, Obata + Kassabaum' to emphasize its founding history