Which retail giant suffered massive losses after opening its 'Marketplace' concept stores in 1987, attempting to sell high-end products to their discount-oriented customer base?

In the history of retail, some product launches and store concepts have become legendary failures. The 1980s saw one particularly infamous retail disaster that has become a cautionary tale in business schools worldwide. This product launch was so poorly received that it caused significant financial damage to its parent company and has since been studied as a classic example of market research failure and corporate hubris. Test your knowledge of this historic retail blunder!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Sears with its 'Sears Grand' premium departments
J.C. Penney with its 'The Gallery' luxury boutiques
Montgomery Ward with its 'Collections' upscale format
Kmart with its 'American Fare' and 'Designer Depot' sections