Which global brand's storytelling campaign successfully transformed a traditional Japanese concept into its core brand identity, using the phrase 'Find your personal harmony'?

Brand storytelling rooted in cultural traditions has become a powerful marketing tool for companies looking to connect authentically with consumers. Many successful brands have leveraged their cultural heritage to create compelling narratives that resonate globally. This poll tests your knowledge about a famous brand that transformed its cultural origin story into a worldwide marketing phenomenon.

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Shiseido, with its 'Omotenashi' (Japanese hospitality) campaign
Suntory, with its 'Wa' (harmony) whisky storytelling
Toyota, with its 'Kaizen' (continuous improvement) narrative
Uniqlo, with its 'Kintsugi' (repairing with gold) design philosophy