Which psychological pricing strategy did major film studios widely adopt in the 2010s after research showed it increased streaming conversion rates by nearly 40%?

The film industry invests millions in marketing campaigns designed to influence viewer behavior. Understanding consumer psychology in cinema marketing reveals fascinating insights about how studios drive ticket sales and streaming subscriptions. This poll explores an interesting psychological marketing technique that changed how major studios promote their films. Test your knowledge of the business side of Hollywood and how psychological principles shape what we watch and why.

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The 'Decoy Effect' - offering three subscription tiers where the middle option is designed to be the most psychologically attractive
The 'Scarcity Principle' - creating artificial time limits on streaming availability to drive immediate viewership
The 'Bundling Strategy' - combining multiple franchise films into single-price packages to increase perceived value
The 'Anchoring Effect' - showing the original higher price crossed out beside the current price to create perception of savings