Which innovative retail strategy did 'The Phantom of the Opera' first introduce to Broadway merchandising that revolutionized theater product marketing?

Broadway shows aren't just theatrical performances—they're powerful brand experiences with sophisticated product marketing strategies. Merchandise sales can account for up to 20% of a show's revenue, with innovative retail experiences transforming theater lobbies into immersive shopping destinations. Test your knowledge about how one of the world's most successful theatrical productions pioneered retail innovations that changed how performing arts productions approach merchandising.

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Character-specific signature fragrances that allowed audiences to 'smell like the show'
Limited edition masks created by famous designers, sold as collectible art pieces
Virtual reality 'backstage pass' experiences available exclusively with premium merchandise purchases
Subscription boxes delivering show-themed products monthly to superfans