Which retail company is credited with launching the first modern electronic loyalty program in 1981, revolutionizing how businesses track and reward customer purchases?

Loyalty programs have become a cornerstone of retail strategy, with customers collecting points, earning rewards, and receiving personalized offers. These programs drive repeat business and provide valuable consumer data, but they weren't always so sophisticated. Test your knowledge about the origins of modern retail loyalty programs and how they transformed customer engagement strategies forever.

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• American Airlines (AAdvantage)
• Tesco (Clubcard)
• Walmart (Discount Program)
• Sears (Shop Your Way Rewards)

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