Which innovative subscription program, launched in 2017, disrupted Broadway's traditional ticketing model by offering members unlimited shows for a monthly fee?

In the performing arts world, subscription models have dramatically transformed how theaters engage with audiences and generate revenue. While traditional single-ticket sales remain important, many major performing arts venues have implemented innovative subscription strategies to build loyal audiences and create predictable revenue streams. This trivia question explores a groundbreaking subscription initiative that changed Broadway's business model.

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