Which linguistic device was intentionally employed in Merriam-Webster's famous 2018 rebranding campaign that significantly increased their social media engagement among younger demographics?

In the world of language and linguistics, brand slogans represent a fascinating intersection of linguistics, psychology, and marketing. The most effective slogans leverage linguistic devices like alliteration, rhythm, and semantic associations to create memorable brand experiences. This poll tests your knowledge about how language shapes brand identity in the linguistic marketplace.

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Prescriptivist language policing that corrected grammar errors in politicians' tweets
Subtle shade-throwing and witty commentary on current events using dictionary definitions
Coining new internet slang terms to appear relevant to Gen Z users
Publishing academic linguistics papers in more accessible formats on social media