Which major fashion brand created an entire island in Fortnite called 'Retail Row Couture' where players could try on virtual clothing that could later be purchased as physical items?

The gaming industry has revolutionized marketing strategies with innovative in-game advertising and virtual brand experiences. From virtual billboards to fully interactive brand integrations, game developers and marketers have created new dimensions for product promotion. Test your knowledge about how real brands have leveraged virtual worlds for marketing success!

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Balenciaga
Gucci
Louis Vuitton
Nike