Which pharmaceutical company was the first to launch a direct-to-consumer (DTC) television advertisement for a prescription medication in the United States, fundamentally changing pharmaceutical brand strategy?

The pharmaceutical industry has undergone significant changes in how companies build and maintain their brands. From traditional physician-focused marketing to today's multi-channel patient engagement strategies, pharma companies have had to adapt to changing regulations, consumer expectations, and digital transformation. Test your knowledge about a pivotal moment in pharmaceutical brand strategy that changed the industry landscape.

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Eli Lilly with Prozac (fluoxetine)
Pfizer with Viagra (sildenafil)
Schering-Plough with Claritin (loratadine)
Merck with Zocor (simvastatin)