In 2022, Patagonia founder Yvon Chouinard made headlines when he transferred ownership of the $3 billion company to fight climate change. What unique structure did he establish?

In 2022, one of the outdoor industry's most recognized brands made headlines with an unprecedented corporate decision that dramatically reinforced their commitment to environmental protection. This bold move redefined what corporate environmental responsibility could look like and challenged traditional business ownership models, particularly for companies focused on the natural world. Test your knowledge about this groundbreaking corporate restructuring that put planet over profit.

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He created a non-profit foundation and trust that owns the company, with all profits going to environmental causes
He sold the company to REI Co-op with contractual requirements for carbon neutrality by 2025
He transformed Patagonia into a worker-owned cooperative with mandatory environmental voting rights
He established a public benefit corporation with 75% of shares distributed to environmental NGOs