Which retail giant launched a dedicated 'Cultural Preservation Marketplace' in 2015 that directly connects traditional artisans from over 50 countries with global consumers while ensuring fair compensation?

Traditional artisans and cultural practitioners have long struggled to maintain their heritage in a modernizing world. In recent decades, certain retail giants have developed specialized programs specifically to support cultural traditions and artisanal crafts from indigenous and traditional communities worldwide. These initiatives aim to provide sustainable income to cultural practitioners while preserving authentic traditional techniques and designs. Test your knowledge about these corporate cultural preservation efforts!

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World Heritage Trade Co.
Amazon Cultural Heritage Initiative
Walmart Global Traditions Program
IKEA Traditional Craftsmanship Collection