In ancient Rome, what innovative marketing technique did shopkeepers use to brand their establishments when literacy rates were low?

The first marketplaces weren't just places of commerce—they were centers of civilization where brand identity, product positioning, and customer engagement strategies originated thousands of years ago. These ancient retail environments established practices we still use today. Test your knowledge about how ancient civilizations approached product marketing and retail experiences that shaped commercial history.

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Pictorial signs showing goods sold (a wheat sheaf for bakeries, a goat for dairy products)
Hiring professional shouters who would call out product information in crowded streets
Distributing clay tokens stamped with shop names that could be exchanged for discounts
Painting their shop fronts distinct colors based on an imperial color-coding system