Which renowned architecture firm's logo was redesigned in 2017 by Pentagram, replacing their 30-year-old logo with a bold new minimalist design featuring just their initial in a distinctive square frame?

Architecture firms are increasingly recognizing the importance of strong brand identity in a competitive market. Logo design plays a crucial role in how these firms present themselves to potential clients and the broader industry. This poll tests your knowledge of logo design history in the architecture world, highlighting how visual branding has evolved in this creative profession.

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• Foster + Partners
• SOM (Skidmore, Owings & Merrill)
• Zaha Hadid Architects
• BIG (Bjarke Ingels Group)

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