Which streaming platform pioneered the 'post-credit scene marketplace' feature that allows viewers to instantly purchase products featured in a show while watching?

The film and television industry has dramatically evolved its marketing strategies over the years. From traditional billboards to sophisticated e-commerce platforms that sell merchandise, distribute content, and engage fans. This trivia question focuses on how major studios have leveraged digital retail innovation to transform their relationship with audiences and create new revenue streams beyond the box office and broadcast ratings.

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