Which product launch disaster cost Coca-Cola an estimated $30+ million in 1985 and is widely considered one of the greatest marketing blunders of all time?

Product launches can make or break a company's fortunes. While we often celebrate successes like the iPhone or Tesla vehicles, the business world is littered with high-profile product failures that cost companies millions or even billions. Test your knowledge of these infamous product launch disasters that business schools now study as cautionary tales of what not to do when bringing innovations to market.

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• New Coke
• Coca-Cola BlāK (coffee-flavored Coke)
• Coca-Cola Life (stevia-sweetened)
• Crystal Pepsi (Coca-Cola's clear cola response)

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