Which film pioneered viral marketing by creating fictional websites, missing persons reports, and mysterious online clues as part of its brand strategy, setting a new standard for movie promotion?

Test your knowledge about innovative marketing campaigns that transformed movies into cultural phenomena! The film industry doesn't just rely on great storytelling—it needs brilliant brand strategies to turn films into blockbusters. This trivia question explores a groundbreaking viral marketing campaign that changed how movies are promoted in the digital age. Can you identify which marketing strategy revolutionized film promotion and set new standards for the industry?

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• The Blair Witch Project (1999)
• Jurassic Park (1993)
• The Matrix (1999)
• Fight Club (1999)

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