Which famous retail chain's logo and brand identity were directly inspired by Norse mythology?

The world of retail and mythology have more in common than you might think! Throughout history, mythological figures and folklore characters have inspired product development, branding strategies, and retail experiences worldwide. From Nike's winged goddess of victory to Starbucks' siren mermaid, ancient stories continue to shape modern consumer psychology and product development. Test your knowledge about how mythological elements have influenced major retail brands and their product development strategies!

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IKEA - Named after the Norse god of furniture craftsmanship, Ikyr, and designed their stores as modern versions of Valhalla's great halls
Viking Cruises - Founded by Norwegian Torstein Hagen who intentionally drew from Norse mythology for the company's identity and customer experience
H&M - Originally called 'Heimdall & Mimir,' after two Norse gods, before shortening to initials in the 1980s for international markets
Volvo - Named after Völva, the Norse seeress who could predict safety and protection, which became the company's core brand values