Which ancient civilization pioneered the use of shop signs with pictorial representations of goods as a visual merchandising technique to attract illiterate customers?

Before modern shopping malls and e-commerce, ancient civilizations had sophisticated retail systems that shaped economies and cultures. From Mesopotamian bazaars to Roman marketplaces, retail innovations emerged that would influence commerce for millennia. This trivia tests your knowledge about the ingenious retail technologies and merchandising strategies that ancient merchants employed to display, promote, and sell their products in bustling marketplaces across the ancient world.

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Ancient Rome
Ancient Egypt
Indus Valley Civilization
Ancient China