Which telescope brand revolutionized astronomy product marketing in the 1960s-70s by pioneering direct-to-consumer advertising with the slogan "The Universe in Your Hands"?

In the competitive world of consumer astronomy equipment, one company's innovative marketing approach dramatically changed how telescopes were sold to amateur astronomers. This brand's strategy didn't just sell products—it sold the dream of space exploration and made astronomy accessible to everyday consumers. Test your knowledge about this pivotal moment in retail astronomy history that transformed both the market and how people engage with the night sky.

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Celestron, with their orange tube C8 telescope featured prominently in their groundbreaking magazine campaigns
Meade Instruments, who first utilized television commercials showing families observing Saturn's rings together
Questar, whose premium pricing strategy and luxury packaging created the first 'status symbol' telescope brand
Edmund Scientific, through their mail-order catalog featuring step-by-step astrophotography guides with their telescopes