Which innovative retail technology was first widely adopted by major Broadway productions to increase merchandise sales during intermissions?

The performing arts industry has evolved dramatically in how it markets and sells products to patrons. From digital playbills to interactive merchandise experiences, retail innovation in theaters, concert halls, and performance venues has transformed the audience experience. Test your knowledge about cutting-edge retail strategies that are enhancing audience engagement and generating new revenue streams in the performing arts sector.

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RFID-enabled smart programs that unlock digital content when scanned with a smartphone
Mobile pre-ordering apps allowing patrons to purchase merchandise before arriving and pick up without waiting in line
Holographic merchandise displays that allow patrons to virtually 'try on' costume replicas
AI-powered vending machines that recommend souvenirs based on seat location and performance attended