Which famous retail CEO launched a 'Cultural Heritage Collection' in 2015 that featured products designed by indigenous artisans from around the world, with 15% of profits directly supporting those communities?

Product development often incorporates cultural traditions and heritage to create authentic and meaningful experiences. Many famous brands have successfully integrated cultural elements into their products, marketing strategies, and brand identities. This trivia question tests your knowledge about how a major company leveraged cultural traditions in their product development journey.

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• Indra Nooyi (former PepsiCo CEO) with the 'Heritage Craft Initiative'
• Angela Ahrendts (former Burberry CEO) with the 'Global Artisan Project'
• Howard Schultz (former Starbucks CEO) with the 'Origin Community Collection'
• Hubert Joly (former Best Buy CEO) with the 'World Traditions Line'

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