Which sports brand first shifted its storytelling strategy from focusing on professional athletes to celebrating everyday fitness enthusiasts with its 'Find Your Greatness' campaign in 2012?

Test your knowledge of how major sports brands have evolved their storytelling strategies through the years. The most successful sports companies have mastered the art of brand storytelling, connecting with athletes and fans through powerful narratives that go beyond just selling products. This poll examines a pivotal moment in sports marketing history that changed how brands position themselves in the marketplace.

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Nike
Adidas
Under Armour
Reebok